Automation of certain processes, such as desktop publishing, does not make for higher productivity.

Rather, it enables decisionmakers to put off making decisions longer.

Think about that. When we used to publish things via Linotype, "paste-up" (which means exactly what it sounds like), or on web presses with metal plates, the higher-ups had to decide on a message and verbiage up to weeks ahead of when their publication hit the street.

Now, they can make changes literally minutes before press time.

And that's exactly what they do.

Posted by: Michael Rittenhouse at 06:10 PM | No Comments | Add Comment
Post contains 90 words, total size 1 kb.